Business name: the brand or business name you will be selling under
Description: Information about your store will be displayed on your hosted storefront and available via the API to display on your frontend of choice
Email address: customer-facing email displayed in emails receipts and on hosted storefronts
Your logo and cover image are used in transactional emails and on your hosted storefront.
Your address is used for calculating tax (if you have enabled tax) and is private information by default.
Enabling the "make visible to public API" will expose your address information when you make the GET merchant request.
Set the currency you wish to sell in. To sell in multiple categories, create a new linked merchant and set your new currency.
Add your Google Analytics Tracking ID and linked domain